Since hard as it can be, but letting go of your web page designing concepts and alex-scope.com listening to the customer could possibly be of advantage in the long run.
I know whatever you are saying, you’ve been in the world wide web designing business long enough to be aware of what performs and will not doesn’t, what would my personal customer know? Well after approaching web site design in the same manner, I have unfortunately got no various other choice but for give in to my best laid strategies and conform to the chooses of my customers.
Building of good websites usually means that it has to be attractive to the eye, as well as being fully functioning pertaining to Search Engine benefits, but eventually it must screen professionalism just for the business depicted.
Complying with W3C Standards (W3C Markup Approval Service) with respect to both CODE and CSS validation is certainly paramount to good design and style and programming (but not essential for good Google PR, Let me discuss in later posts), so when designing we choose to use bottom part HTML formatting and CSS text font like Tahoma 11pt, to generate neat set up text and nice webpage image styles.
I will list some cases of where letting move has benefits for each involved and just how in some conditions actually lead to little or no web site traffic for the internet site.
Case Study 1 ) Architectural Firm flash and font issues
Our customer wanted the use of Flash elements to display a couple of architecture images with a pleasant fade between images and changes to first CSS Font used Tahoma 11pt font and replace by Century Medieval 11pt, which is used in all all their logos and architecture design and style work.
Because so many would know embedding Flash documents into your site results in W3C Validation undefined source failure, thus copy the site Incorrect Markup. Following explaining this kind of, the customer seemed the need to possess a graphical adobe flash style picture far outweighed the importance of quality valid HTML Transition Markup. To them the appearance and belief of their internet site to their buyers was a lot more advantageous than complying along with the W3C.
In addition , that they wanted the use of the Century Medieval font instead of Tahoma. By simply design 100 years Gothic incorporates a much larger font height than Tahoma and once used increased the site height larger than when using Tahoma thus resulting in the site showing with slide bars the moment view beneath 1024 times 768 image resolution, where previously it built in the whole webpage perfectly.
Eventually the customer accomplished the desired impacts they required and in the end it is the buyer who always knows very best.
Case Study 2 . Package supplier turns into boxed in
Our customer had started out a new organization supplying card boxes just for moving and packing. They wanted a straightforward site with heavy graphic image components and little if any text over the home page.
Trying to explain to the customer the role of text founded search engines results and that having no readable text for the home page would definitely limit all their visibility, that they choose design and style over outcomes. Why you could ask would a company limit their likelihood of being available on search engines? Very well the question continue to burns with us too, but since mentioned previous the customer always knows finest and the decision was solely theirs to generate.
Their philosophy was simple, their website was purely to be employed as a reference guide and not just the source of extra business, as their marketing strategies will be enough to garner regular business.
Today I even now wonder as to why they limited their marketability and in particular the website which is definitely online and may be searched constantly of the day.
Therefore in summary the best laid programs of rats and men (well in this instance web designers) can be a utter waste of good management simply because what I have got stated almost all along that your customer often knows greatest and inevitably they are the ones paying for the service hence sometimes is considered best to put together your pistols and agree defeat.