Since hard as it can be, although letting visit of your internet site designing concepts and currysawmillco.com listening to the customer might actually be of benefit in the long run.
I know what you are saying, you have been in the internet designing business long enough to learn what performs and will not doesn’t, what would my own customer find out? Well after approaching website creation in the same manner, I’ve unfortunately acquired no other choice but to give in to my finest laid strategies and adhere to the wants of my customers.
Building of good websites usually means which it has to be appealing to the eye, as well as being fully functioning to get Search Engine rewards, but inevitably it must screen professionalism with regards to the business represented.
Complying with W3C Standards (W3C Markup Acceptance Service) with regards to both CODE and CSS validation is certainly paramount to good style and development (but not required for good Google PR, Let me discuss in later posts), so when designing we prefer to use platform HTML format and CSS text font like Tahoma 11pt, to produce neat readable text and nice web page image styles.
I will list some cases of where letting visit has benefits for both parties involved and just how in some conditions actually led to little or no website traffic for the web page.
Case Study 1 . Architectural Organization flash and font matters
Our buyer wanted the usage of Flash elements to display many architecture images with a great fade between images and changes to basic CSS Typeface used Tahoma 11pt typeface and replaced with Century Gothic 11pt, which is often used in all their logos and architecture design and style work.
Since many would know sneaking in Flash data files into your web-site results in W3C Validation undefined source inability, thus rendering the site Broken Markup. After explaining this, the customer was feeling the need to possess a graphical display style graphic far outweighed the importance of quality valid HTML Transitional Markup. To them the look and notion of their website to their customers was far more advantageous than complying with the W3C.
In addition , they will wanted the Century Gothic font rather than Tahoma. By simply design 100 years Gothic has a much larger typeface height than Tahoma and once used elevated the site height larger than when using Tahoma thus causing the site presenting with browse bars when view under 1024 back button 768 resolution, where recently it built in the whole web page perfectly.
Worth the customer realized the desired affects they wished for and finally it is the buyer who definitely knows very best.
Case Study 2 . Box supplier becomes boxed in
Our buyer had started out a new organization supplying cardboard boxes boxes to get moving and packing. They wanted a basic site with heavy graphical image elements and little if any text over the home page.
Trying to explain to the customer the role of text based search engines effects and that having no readable text relating to the home page would probably limit their very own visibility, that they choose design and style over results. Why you might ask may a company limit their likelihood of being found on search engines? Very well the question still burns with us too, but as mentioned before the customer always knows best and the decision was exclusively theirs to generate.
Their beliefs was straightforward, their website was purely to be applied as a referrals guide and not just the source of extra business, because their marketing strategies would be enough to garner constant business.
To this day I nonetheless wonder why they limited their marketability and in particular their website which is definitely online and can be searched constantly of the day.
Thus in summary the very best laid ideas of mice and men (well in such a case web designers) can be a complete waste great management since what I own stated almost all along that customer at all times knows best and eventually they are the ones paying for the service consequently sometimes it could be best to lay down your weapons and concede defeat.